pierfrancesco celada


Cortona Onthemove, Cortona, 2018
WYNG Foundation, Hong Kong, 2021
Instagrampier Digital Exhibition

The Instagrampier is a public cargo pier located on the west side of Hong Kong Island.
Every day, a great number of instagrammers, photographers and curious gather daily at the pier, especially at sunset, for taking selfies and scenic photos.
I started walking to the pier on a daily basis, and I soon begun noticing all the repetitions, including my own.
People would return to the pier, to create and re-create, very similar Instagram driven imagery; a constant repetition of poses and situations played by a never-ending number of interchangeable actors.
The pier becomes a place of transition, between reality and the virtual world of self-representation; between our real-selves and the way we wish our lives were perceived and represented; a “shared” portraiture of contemporary living.
Because of the nature of the place I’ve begun curating the Instagrampier’s own Instagram account.

IG: @insta_pier